5 Factors to Influence the Popularity of a Music Video

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YouTube is a central platform for music videos. Others like Spotify and Apple Music make audio tracks easily accessible.

1

Online Platforms

Social Media

TikTok and Reels have popularized music videos through short-form and UGC.

2

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Fan Interaction

Artists actively engage with fans through behind-the-scenes content and teasers, fostering community around the music video.

3

Brand Collaborations

Artists collaborate with brands for music video releases. This synergy contributes to the popularity of the video.

4

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