Snoop Dogg Net Worth 2024: Financial Insights Revealed

Snoop Dogg’s transformation from a pioneering rapper to a multifaceted entrepreneur is nothing short of extraordinary.

As of 2024, Snoop Dogg net worth is $160 million in 2024. His financial journey is as impressive as his musical legacy. Discovered by Dr. Dre in the early ’90s, Snoop’s debut album Doggystyle went four times platinum, establishing him as a key figure in the G-funk era.

Today, his success extends far beyond music, encompassing ventures in cannabis, food, tech, and more. Join us as we explore the diverse empire that defines Snoop Dogg’s incredible wealth and influence.

Snoop Dogg Biography

Birthdate: Oct 20, 1971

Age: 52 years old

Birthplace: Long Beach, California, USA

Gender: Male

Height: 6 ft 3 in (1.93 m)

Fullname: Calvin Cordozar Broadus Jr.

Years active: 1991–present

Profession: Musician, Actor, Television producer, Film Producer, Rapper, Film Score Composer, Screenwriter, Singer-songwriter, Record producer, Voice Actor

Nationality: American

Net Worth: $160 Million

Snoop Dogg Net Worth 2024

Music

Snoop Dogg’s music career is a cornerstone of his net worth, showcasing his artistic evolution. His initial prominence was in 1993 with the debut album Doggystyle, produced by Dr. Dre, which hit number one on both the Billboard 200 and Top R&B/Hip-Hop Albums charts. This success continued with his 1996 follow-up, Doggfather.

After parting ways with Death Row Records, Snoop Dogg’s financial success continued as he released multiple albums with No Limit Records, Priority/Capitol/EMI, and Geffen Records. Notable among these are Da Game Is to Be Sold, Not to Be Told (1998) and R&G (Rhythm & Gangsta: The Masterpiece) (2004), which further solidified his independent financial standing.

Dogg’s ventures into reggae and gospel, such as Reincarnated (2013) and Bible of Love (2018), also contribute to his wealth.

Acting

Snoop Dogg has made significant contributions to the acting world, which in turn contributed to his net worth. His starring roles include “The Wash” with Dr. Dre and the horror film “Bones.” He co-starred with Wiz Khalifa in “Mac and Devin Go to High School,” which has a sequel announced.

Snoop’s supporting roles span films like “Half Baked,” “Training Day,” “Starsky & Hutch,” and “Brüno.” On TV, he’s starred in “Doggy Fizzle Televizzle,” “Dogg After Dark,” and “Snoop Dogg’s Father Hood.”

Snoop’s cameo appearances include “King of the Hill,” “Las Vegas,” “Monk,” and “Robot Chicken.” He also co-hosted “Martha & Snoop’s Potluck Dinner Party” with Martha Stewart and revived “The Joker’s Wild.”

Brands and Businesses

Snoop Dogg’s business ventures are as diverse as they are impressive, showcasing his versatility and adaptability in the business world.

• In 2009, he became creative chairman of Priority Records.
• In 2013, he launched the Snoopify app, generating $30,000 weekly by 2015.
• In 2014, he invested in Reddit.
• He has partnerships with Broadus Foods, Indoggo Gin, and Snoopadelic Films.
• He has endorsements with brands like BIC Lighters, Corona, and Dunkin’.
• In 2024, Snoop opened S.W.E.D., his first legal marijuana shop in Los Angeles.

Concerts and Tours

Snoop’s exclusive High School Reunion Tour, commemorating 30 years of “Doggystyle,” was a rare treat for his fans, selling out multiple shows. For special events, his booking fees range from $75,000 to $100,000 per performance.

Snoop’s appearance at the Pepsi Super Bowl LVI Halftime Show was notable for not being paid but served as a promotional boost. Furthermore, his fee for featuring on an album starts at $250,000, with another $250,000 for video work. Despite his high-profile appearances, his live performances remain a key income source.

Endorsements

Snoop Dogg’s net worth benefits significantly from his diverse endorsement deals. Key brands that have paid him a hefty amount include BIC Lighters, Corona, Dunkin’, Hot Pockets, SodaStream, The General, and Tostitos.

In 2020, he earned $6.2 million for a commercial for Just Eat (an online food retailer), and his recent Petco ad likely added even more to his earnings.

Snoop has also been vocal about various social and political issues, endorsing candidates like Barack Obama and Joe Biden while supporting movements like police reform and gun control. His endorsements and activism reflect his influential status in and out of the entertainment industry.

Record Sales

Snoop Dogg’s record sales significantly boost his net worth, showcasing his success in the music industry. He has sold over 37 million albums globally, with 12.5 million of these in the United States.

Dogg’s discography includes 19 studio albums, 17 compilation albums, 25 mixtapes, and 175 singles. This extensive catalog has earned him substantial revenue and critical acclaim, including two MTV Music Awards and a BMI Icon Award.

As an inductee into the Songwriters Hall of Fame in 2023, Snoop’s impressive sales reflect his enduring impact and success.

Video Games

Snoop Dogg’s involvement in video games is notable. His voice features in several games, including:

• True Crime: Streets of LA
• Def Jam: Fight for NY
• Tekken Tag Tournament 2
• Call of Duty: Ghosts
• Family Guy: Quest for Stuff
• UFC 3
• Madden NFL 20

In 2019, Snoop entered the video game industry with Gangsta Gaming League and joined FaZe Clan’s Board of Directors in 2022.

NFTs

In 2024, Snoop Dogg’s involvement in (Non-fungible tokens) NFTs continued to enhance his financial portfolio. He has launched multiple NFT collections, including the “Nyan Dogg,” which sold for 14.2 ETH on OpenSea.

Snoop Dogg is not just a collector under the pseudonym Cozomo De’ Medici but also a significant creator in the NFT space. Despite initial claims linking him to Cozomo, later disputed and described as a stunt, his active role in NFTs contributes substantially to his net worth.

Cannabis Business

Snoop Dogg’s cannabis ventures significantly boost his net worth. He is a major cannabis advocate, leveraging his image into a successful business.

• In 2015, he invested in the cannabis delivery startup Eaze.
• He founded Merry Jane, a cannabis-focused digital media company.
• He launched Leafs By Snoop, a line of cannabis products.
• He co-founded Casa Verde Capital, a venture capital firm specializing in cannabis startups, with a portfolio valued at $200 million.

Important Takeaways from Snoop Dogg Net Worth

• Snoop Dogg has successfully rebranded himself and adapted to the new generation, expanding his image and business beyond music.
• His net worth of $160 million reflects his remarkable journey from a young rapper to a savvy businessman.
• Snoop’s empire extends beyond music, with investments in various industries such as food, tech, cannabis, and even creating his own branded products.
• Snoop Dogg’s involvement in video games is notable. His voice features in several games.