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Best Platforms for Music Promotion [Grow Online Fans]

Music Education

Best platforms for music promotion
17 Jun, 2025

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In 2025, independent musicians can reach a global audience using free and paid tools.

Whether launching a new single or trying to build loyal listeners, using the right platforms is essential for visibility, engagement, and streaming success.

This comprehensive guide highlights the best platforms for music promotion and offers strategic insights to help you grow your fan base online with authenticity and intention.

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  • Offer Price: $25/Year

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List of Best Platforms for Music Promotion

1: TikTok

TikTok
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Overview:

Founded in 2016, TikTok allows users to upload videos ranging in duration from three seconds to 60 minutes, accessible via its mobile app or website.

Why Is TikTok Popular?

TikTok quickly gained global prominence due to its robust recommendation algorithm, which connects creators and influencers with large audiences through engaging, short-form content.

How to Use TikTok for Music Promotion:

  • In 2025, TikTok is a popular platform for music promotion.
  • Artists can gain traction by sharing acoustic covers, lyric videos, performance clips, or duets.
  • Use CapCut for video editing, upload your music to TikTok’s Sound Library, and optimize your Song Page.
  • Boost visibility with hashtags, track performance through analytics, and distribute your content through SoundOn.
  • Collaborate with influencers and engage fans through replies and behind-the-scenes content for maximum reach.

Read Also: Top 20 Richest Singers

2: Instagram

Instagram
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Overview:

Instagram was launched in 2010 and has since evolved into a leading platform for visual storytelling and influencer marketing.

With growing visibility, Instagram has become one of the best platforms for music promotion. It allows users to upload media, edit it with filters, and organize content using hashtags and geotags. Posts can be shared publicly or with a select group of followers, making it a versatile tool for engagement.

Why Is Instagram Popular?

With its strong visual appeal and massive user base, Instagram has become one of the most effective platforms for music promotion, particularly for establishing a personal brand identity and fostering fan interaction.

How to Use Instagram for Music Promotion:

  • Optimize your profile with a branded photo, a compelling bio, and a link to your streaming platforms.
  • Post high-quality visuals, music clips, and live content.
  • Use Reels for short, viral videos and stories for updates, polls, and Q&As.
  • Apply trending and genre-specific hashtags to expand reach.
  • Engage actively through comments, DMs, and giveaways.
  • Use music stickers and direct messages (DMs) to share previews and direct fans to your latest releases.

3: SubmitHub

SubmitHub
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Overview:

SubmitHub is a trusted platform that connects artists with Spotify playlisters, music bloggers, and influencers to help promote their music.

Started in 2015, this online platform for artists provides free and premium tools, including a landing page builder (SubmitHub Links), a Playlist Checker, and a SubmitHub Marketplace.

Why Is SubmitHub Popular?

SubmitHub is popular for its transparency, fast feedback, and curated network of authentic influencers and curators. Artists typically receive responses within 72 hours, making it a time-efficient tool for evaluating and improving track visibility.

How to Use SubmitHub for Music Promotion:

  • Submit your music to targeted curators and influencers.
  • Use Hot or Not to gain exposure and earn credits through community voting.
  • Create a SubmitHub Link for sharing and promotion.
  • Analyze playlists with the Playlist Checker to ensure quality placements.
  • Explore the Marketplace for professional services to enhance your release strategy.
Launch Offer
Discount Zone Activated

The music stars and performers, it’s your time to shine on the big stage!

Small Price, Big Impacts — A One-time discount for the first 500 members!

  • Current Price: $48/Year
  • Offer Price: $25/Year

Your dream deals are just a click away!

4: Spotify

Spotify
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Overview:

Founded in 2006, Spotify is a leading audio streaming and media service provider. It allows users to stream millions of tracks across genres and devices. In addition to streaming, Spotify offers artists tools to promote, analyze, and monetize their music.

Why Is Spotify Popular?

By 2024, Spotify had over 678 million monthly active users, making it one of the world’s leading music marketing platforms. Its curated playlists, algorithmic recommendations, and promotional tools give artists access to engaged listeners worldwide.

How to Use Spotify for Music Promotion:

  • Use Spotify for Artists to claim your profile, pitch songs, and monitor real-time stats.
  • Launch a Marquee campaign to send full-screen notifications to interested listeners.
  • Utilize Showcase to put music on Spotify‘s Home screen.
  • Run targeted audio or video ads via Ad Studio based on audience demographics and behaviors.
  • Pitch your tracks to editorial and user-generated playlists to maximize exposure.
  • Analyze listener data to refine your marketing strategy and allocate budget effectively.

5: YouTube

YouTube
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Overview:

YouTube, launched in 2005, is the world’s largest video-sharing platform, enabling users to view, upload, and share videos. It is a central hub for creators to distribute content, build communities, and reach global audiences through visual media.

Why Is YouTube Popular?

In 2024, YouTube had over 2.7 billion monthly active users, with viewers consuming over one billion hours of video daily. Its vast reach, algorithm-driven recommendations, and built-in music streaming service make it a top platform for music promotion.

How to Use YouTube for Music Promotion:

  • Upload music videos, lyric videos, behind-the-scenes clips, and trailers.
  • Run YouTube Ads to reach specific demographics and boost views.
  • Optimize your content by incorporating relevant keywords, creating eye-catching thumbnails, and utilizing trending hashtags.
  • Collaborate with influencers or YouTube creators to tap into new audiences.
  • Engage with your fanbase through comments, live chats, and subscriptions.
  • Use YouTube Music Premium for ad-free engagement and deeper listener retention.
  • Analyze performance through YouTube Analytics to fine-tune your promotion strategy.

Read Also: 10 Different Types of Singing Style

6: Facebook

Facebook
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Overview:

Facebook is a global social media and networking service platform that enables users to connect, share content, and build communities. Launched in 2004, it offers a range of features, including posts, videos, events, groups, and messaging, making it a highly versatile tool for artists.

Why Is Facebook Popular?

In 2024, Facebook became the third-most-visited website globally, with 23% of its traffic from the U.S. Its vast user base and diverse content formats make it a powerful platform for music discovery and fan engagement.

How to Use Facebook for Music Promotion:

  • Share Reels, Stories, and Live sessions to engage followers.
  • Run targeted ads and promote posts to expand reach.
  • Use video ads and Music Revenue Sharing to monetize licensed music.
  • Add music to your profile, join music groups, and host giveaways to build a loyal fan base.
  • Post high-quality, authentic content consistently.
  • Experiment with various ad formats and engagement strategies to foster organic growth over time.
Launch Offer
Discount Zone Activated

The music stars and performers, it’s your time to shine on the big stage!

Small Price, Big Impacts — A One-time discount for the first 500 members!

  • Current Price: $48/Year
  • Offer Price: $25/Year

Your dream deals are just a click away!

7: Snapchat

Snapchat
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Overview:

Snapchat, launched in 2011 by Snap Inc., is a multimedia social media and instant messaging app known for its short-lived content and real-time engagement. It’s widely used for personal sharing, creative storytelling, and brand promotion, especially in visual formats.

Why Is Snapchat Popular?

In 2023, Snapchat had more than 300 million monthly active users, with a strong base among Gen Z and younger millennials. Its interactive features and fast-paced content style make it one of the top platforms for music promotion targeting younger audiences.

How to Use Snapchat for Music Promotion:

  • Use Snapcodes to grow your follower base and drive traffic.
  • Share behind-the-scenes studio clips, music teasers, and interactive Q&As or polls.
  • Create Custom Lenses and Geofilters for concerts or music releases to boost visibility.
  • Launch Snapchat Ads for targeted promotion based on user interests and behaviors.
  • Collaborate with Snapchat influencers to extend reach.
  • Maintain consistency with a strategic content plan tailored to Snapchat’s fast, visual format.

Read Also: What Is Pitch in Music

8: SoundCloud

Soundcloud
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Overview:

SoundCloud, operated by SoundCloud Global Limited & Co. KG is a leading audio distribution platform that enables users to upload, share, and promote their original music and audio content. Founded in 2007, it is especially popular among emerging artists and independent musicians.

Why Is SoundCloud Popular?

SoundCloud is an online music promotion platform that is known for its artist-first approach, early music discovery, and community-driven culture. With millions of global users, it remains a go-to platform for independent artists looking to grow organically or test new sounds before mainstream release.

How to Use SoundCloud for Music Promotion:

  • Use the Promote tool to boost a monetizing track by targeting users based on age, location, device, and genre.
  • Customize your campaign name, budget, and schedule to fit your promotional goals.
  • Showcase tracks at the top of users’ feeds to increase plays, likes, and reposts.
  • Monitor real-time performance metrics to optimize reach and adjust campaigns.
  • Build a loyal fan base through strategic releases, community engagement, and reposting content from other creators.

9: Last.fm

Last.fm
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Overview:

Last.fm, operated by Last.fm Ltd., is a music recommendation and analytics platform that tracks users’ listening habits to deliver personalized music suggestions. Launched in 2002, it functions primarily through "scrobbling" — recording songs played on connected services like Spotify, Apple Music, or local media players.

Why Is Last.fm Popular?

Last.fm is valued for its deep listening insights, music discovery engine, and compatibility with multiple streaming platforms. Through its detailed analytics and listening history tools, it appeals to casual listeners and data-driven artists who want to understand trends and fan behavior.

How to Use Last.fm for Music Promotion:

  • Set up your artist profile and claim your music to start tracking listeners.
  • Use the Music Manager tool to edit tags, update bios, and manage metadata.
  • Analyze scrobble data to see where and how your music is being consumed.
  • Promote your music via partner integrations like Spotify and Bandcamp.
  • Engage with your listeners by participating in fan discussions and showcasing upcoming releases.

10: DISCO

Disco
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Overview:

DISCO is a professional music management and promotion online platform that allows artists, labels, and managers to organize, present, and share their music seamlessly.

Why Is DISCO Popular?

DISCO is widely used in the music sync, publishing, and label sectors for its user-friendly design, professional presentation tools, and detailed analytics tracking. Its integration with platforms like Revelator helps manage licensing, royalties, and rights, making it a favorite for those focused on sync opportunities and catalog control.

How to Use DISCO for Music Promotion:

  • Create customized artist or album pages with embedded music, visuals, and bios.
  • Share unique URLs with A&Rs, music supervisors, and collaborators to pitch music professionally.
  • Track engagement with built-in analytics on who listened, downloaded, or engaged with your content.
  • Use playlist sharing features to send curated sets for sync licensing or pitching.
  • Use its centralized platform to manage releases, feedback, and promotion in one place.

Read Also: How To Read Piano Sheet Music

How To Grow a Fanbase Online?

1: Use Your Website as an Extension of Your Truth

  • Build a site to showcase your authentic artistic identity and maintain consistency with your music and personal brand.
  • More importantly, use your website to capture emails — email marketing is far more powerful and reliable than social media when keeping your fans close and engaged.

2: Don’t Focus on Social Media Numbers

  • Metrics like high play counts and follower numbers are part of the story.
  • Instead of obsessing over stats, focus on authentic interactions with your fans.
  • Engage personally, reply to comments, and nurture these relationships.
  • This genuine connection moves fans beyond screens, encouraging them to join your mailing list or show up to your live gigs.
Launch Offer
Discount Zone Activated

The music stars and performers, it’s your time to shine on the big stage!

Small Price, Big Impacts — A One-time discount for the first 500 members!

  • Current Price: $48/Year
  • Offer Price: $25/Year

Your dream deals are just a click away!

3: Create an Antidote

  • The internet is full of copycat trends chasing algorithmic success, but that rarely builds lasting fan bases.
  • Be different, create meaningful fan journeys that resist the dopamine rush of likes and shares.
  • Collect emails, foster two-way conversations, and offer your audience something unique they can’t get elsewhere.

4: Create (Some) Anonymity

  • Maintaining some mystery can boost intrigue. It can be a plus point when we talk of the best platforms for music promotion.
  • Find a balance where you protect your privacy while still sharing on-brand content that resonates.
  • This controlled anonymity can become a compelling part of your identity and appeal.

5: When You Shine a Light, You Create Goodwill

  • Highlight the artists, producers, and collaborators who inspire and support you.
  • Share playlists, tag others in posts, and promote their work. This generosity builds goodwill, sparks interactions, and often opens doors to new opportunities.
  • Social media magic happens when you lift others as you climb.

Read Also: How To Mix Music

Summary

List of Best Platforms for Music Promotion

  1. TikTok
  2. Instagram
  3. SubmitHub
  4. Spotify
  5. YouTube
  6. Facebook
  7. Snapchat
  8. SoundCloud
  9. Last.fm
  10. Disco

How To Grow a Fanbase Online?

  • Use Your Website as an Extension of Your Truth
  • Don’t Focus on Social Media Numbers
  • Create an Antidote
  • Create (Some) Anonymity
  • When You Shine a Light, You Create Goodwill

FAQs

What are the best platforms for music promotion in 2025?

Some of the best platforms for music promotion in 2025 include:

  • TikTok
  • Instagram
  • SubmitHub
  • Spotify
  • YouTube
  • Facebook
  • Snapchat
  • SoundCloud
  • Last.fm
  • Disco

How can I grow my fan base online as an independent artist?

To grow your fan base online as an independent artist, follow these steps:

  • Focus on authentic interactions
  • Build a fan journey beyond social media
  • Capture emails via your website
  • Create unique content
  • Promote others to foster goodwill and community

Do I need to pay for music promotion platforms?

Many platforms offer free tools, but paid options like Spotify Marquee or SubmitHub Premium can boost reach and targeting. Assess your budget and goals to decide.

Can I promote my music for free on social media platforms?

Yes, free promotion is possible through regular posting, engaging content, collaborations, and leveraging platform features like Stories, Reels, and TikTok challenges.

How do I track my growth across multiple platforms?

Use analytics tools provided by each platform (Spotify for Artists, TikTok Analytics, Instagram Insights) and consider third-party dashboards to aggregate data for comprehensive tracking.

How do I get featured on playlists?

Submit your music through platforms like SubmitHub, pitch directly to Spotify editors via Spotify for Artists, engage with curators, and build relationships through social media.

How often should I post on social media to promote music?

Post consistently—aim for 3-5 times a week—balancing quality and engagement. Use Stories and short-form videos daily, if possible, to maintain fan interest.

What music promotion services should I consider?

Consider services like SubmitHub for playlist pitching, Spotify Marquee for ads, SoundCloud Promote for targeting, and social media marketing tools to maximize reach.

What role do streaming algorithms play in music promotion?

Algorithms boost content based on engagement metrics and listener behavior. Creating authentic fan interactions and consistent content increases algorithmic favor and reach.

Is YouTube still a good platform for growing a music fanbase?

Yes, YouTube remains a powerful platform for growing a music fanbase due to its global reach, music discovery features, and ability to engage audiences through videos, live streams, and community posts.